“I want to see more of you!” Kristina Knapp of Elixir Media Co. told me (yes, we’re both social media managers, and surprise! also friends). We were talking about my content Project 365, and the biggest issue that there is with it is that it’s hard for me to get pics of myself. I needed help with content creation.
What’s that mean? Marketing content shoots! Why haven’t I done that for myself sooner? I know that others had recommended it, but I needed to see it in black and white. I recommend it for other people all the time! Want your Instagram to be more engaging? Have engaging photos! And while I know that I have the ability to take pics myself, why not allow another person to come in and get a new, fresh perspective?
Even as the experts, sometimes we need to take a step back and listen to the advice that’s given to us.
A friend of mine offered some sage advice about how to price myself a long time ago. It took me months to realize he was right, and to start creating packages for clients that embodied multiple platforms, so that their presence was seen everywhere. Not only was that beneficial for me, but more importantly, it was beneficial to the client who would see that their content would go further and reach more people. It took me FOREVER to take that advice.
I think it’s also important to mention that you don’t always have to take the advice; however, it’s good to at least marinate on it. Typically (but not always), someone who’s offering advice feels like want/need/has the knowledge to help you. While you may not agree with the advice given, it’s important to know how others perceive your business. It’s important to recognize problems and find solutions – even if they aren’t the solutions that were offered in the advice given. Did that feel like as much of a brain warp to you as it did to me?
I think we have to realize that as entrepreneurs, we don’t actually know everything. I know we want to think that we do, but we don’t, and taking the advice of those around us can change our businesses for the better. Those are only two examples, but I can name countless more. It’s important to have a tribe of people that you trust, and I’m lucky enough to have that in a few friends and colleagues. I wouldn’t have as successful a business as I do without them.
The photo in this post? Done by the amazing Valerie Demo. You’ll see some more in the coming weeks. Beyond that, you’ll see more from a shoot that I’m doing with Kristina and Amanda from Stellar Exposures. You can never have too much content, and I’m excited to see where mine takes me.